HEALTHCARE SETUP · OPERATIONS · GROWTH

Banane se
chalane tak.

Build your own practice. Strengthen your existing clinic. Plan your next IVF centre. Practical setup, branding and monthly operations support for doctors and centre owners.

12+ years of healthcare operator experience

OT & IVF lab showcase

OvaCraft concept visuals · From Creation to Operation

FOR DOCTORS & CENTRE OWNERS

Your next step.
One clear starting point.

For an established gynaecology practice, an independent clinic or an IVF centre ready for its next chapter. Choose the support you need today.

Illustrative branded clinic reception01 · BRAND

A focused first assignment

Creative Starter

From ₹9,999 + applicable taxes

Give one clinic campaign a consistent, professional presentation.

  • One remote brief and campaign outline
  • Six static social creatives
  • WhatsApp invitation + print-ready poster
  • One consolidated revision round

Uses your supplied assets and approved information. Ads, printing, posting and site work are separate.

Discuss my campaign ↗Full inclusions & exclusions →
Illustrative healthcare project planning scene03 · PLAN & BUILD

For a new facility or expansion

Setup & Expansion Planning

Start with a paid assessment

Clarify your site, service model and investment priorities before committing to execution.

  • Current practice and location review
  • Service mix and space requirements
  • Indicative budget and priority roadmap
  • Separately quoted execution proposal

Assessment fee and outputs confirmed before booking. Site visits, drawings and specialist reviews scoped separately.

Discuss my assessment ↗Explore the Project Studio →

Illustrative visuals. Scope and availability depend on your centre. Patient volumes, revenue and regulatory approvals are not guaranteed.

01

Discuss your priorities

Share your city, current stage and the decisions you need help with.

02

Agree the scope

Receive deliverables, exclusions, fees and payment milestones in writing.

03

Start with a clear plan

Work starts after acceptance and the agreed advance. Vendor commitments follow approved budgets.

Need signage, camp promotion, cleaning coordination, decoration or painting? Explore everyday facility support →

FOR COUPLES SEEKING PARENTHOODUnderstand your next conversation—without confusion or pressure.

Explore fertility-treatment questions, clinic-selection guidance and a private journey planner.

Open Parenthood Guidance →
Explore the OvaCraft Project Studio

Service details, ART comparison, feasibility score, budget calculator, checklist, podcast and consultation.

Open Project Studio ↗
12+ Years of operator experience
End-to-End One accountable project partner
India-Focused Compliance and execution

BUILT AROUND YOUR AMBITION

Your next chapter.

Choose your starting point. We help you build what comes next.

Start your own clinic — illustrative healthcare concept01 / YOUR PATHWAY

Start your own clinic

Turn clinical experience into an independent, sustainable practice with a clear business and launch plan.

Explore pathway
Build a clinic brand — illustrative healthcare concept02 / YOUR PATHWAY

Build a clinic brand

Transform an existing practice into a trusted clinic brand designed for stronger visibility and patient footfall.

Explore pathway
Add IVF to your practice — illustrative healthcare concept03 / YOUR PATHWAY

Add IVF to your practice

Add a Level‑1, satellite or full IVF pathway alongside your existing OPD without losing continuity of care.

Explore pathway
Bring IVF into your hospital — illustrative healthcare concept04 / YOUR PATHWAY

Bring IVF into your hospital

Introduce fertility services inside an existing hospital with the right infrastructure, team and operating systems.

Explore pathway
Scale your IVF centre — illustrative healthcare concept05 / YOUR PATHWAY

Scale your IVF centre

Strengthen operations, brand, conversions and expansion systems for the next stage of growth.

Explore pathway
Invest in an IVF centre — illustrative healthcare concept06 / YOUR PATHWAY

Invest in an IVF centre

Convert an IVF-centre idea into an executable clinical business with expert-led governance and support.

Explore pathway

Images illustrate healthcare settings and project possibilities. Briefing and planning scenes use AI-assisted composites featuring Raghav Kashyap; they are not photographs of actual events.

Built by operators

Healthcare deserves more than disconnected vendors.

Most healthcare projects lose time and capital between consultants, contractors, compliance teams, recruiters and marketing agencies. OvaCraft brings these moving parts into one operating blueprint.

Our approach is grounded in 12+ years of healthcare and fertility operations—from centre development and compliance to CRM, team performance and patient acquisition.

OvaCraft From Creation to Operation

Leadership & advisory

Vision at the front. Experience behind every decision.

OvaCraft combines focused leadership with hands-on healthcare project and operations intelligence—so strategy remains practical from the first blueprint to daily performance.

Shilpy Jha, Chief Executive Officer at OvaCraftExecutive leadership

Chief Executive Officer

Shilpy Jha

Leads OvaCraft’s vision, client experience and execution culture—bringing clarity, accountability and purpose to every healthcare project.

Raghav Kashyap, Healthcare Projects and Operations AdvisorStrategic intelligence

Healthcare Projects & Operations Advisor

Raghav Kashyap

12+ years of healthcare and fertility experience guiding OvaCraft’s project planning, operations, compliance, growth systems and creation-to-operation delivery approach.

What we do

One partner across the project lifecycle.

Choose a defined project scope or engage OvaCraft as a managed setup, operations and growth partner.

Healthcare facility site planning and layout development
01⌖

Healthcare Project Planning

Feasibility, location assessment, concept planning, budgeting and a realistic revenue roadmap before capital is committed.

Discuss this service →
Hospital MEP and HVAC turnkey execution
02◇

Turnkey Setup & Execution

Layout, civil, MEP, interiors, medical equipment and vendor coordination—aligned to clinical workflow and launch readiness.

Discuss this service →
Modern IVF and embryology laboratory setup
03◉

IVF & ART Centre Setup

Level 1, Level 2 and satellite IVF models, including lab planning, equipment, workflows and hub-and-spoke strategy.

Discuss this service →
Healthcare equipment validation and compliance documentation
04✓

Licensing & Compliance

ART, hospital licensing and NABH readiness with structured documentation, checklists and implementation tracking.

Discuss this service →
Illustrative composite of Raghav Kashyap briefing a healthcare team
05≡

Operations & SOPs

Patient journey, daily MIS, billing controls, departmental SOPs, audits and performance systems built to scale.

Discuss this service →
Healthcare brand growth and patient experience systems
06↗

Growth Systems

Branding, digital funnels, CRM, call centre, recruitment, training and lead-to-booking conversion management.

Discuss this service →

Turnkey Project Management

Single-point responsibility—from raw site to ready-to-operate facility.

OvaCraft integrates planning, clinical workflow, infrastructure, equipment, compliance, people and operating systems into one controlled execution plan. Every project is managed against three fundamentals: timeline, cost and quality.

THE JOURNEY TO OPENING DAY

Eight stages.
One connected project.

Select a stage to explore the work behind it.

01Feasibility
Feasibility — illustrative concept

Location, demand, service mix, investment range and financial viability.

OUTPUTA clear project brief
02Master Planning
Master Planning — illustrative concept

Clinical brief, zoning, patient flow, room data sheets and project schedule.

OUTPUTA functional clinical layout
03Design Coordination
Design Coordination — illustrative concept

Architecture, MEP, HVAC, medical gases, electrical loads and workflow review.

OUTPUTCoordinated technical plans
04Procurement
Procurement — illustrative concept

BOQ, technical comparisons, equipment planning, vendor negotiation and purchase tracking.

OUTPUTAn equipment and purchase plan
05Execution
Execution — illustrative concept

Civil work, interiors, flooring, ceilings, partitions, furniture and coordinated site supervision.

OUTPUTA coordinated site build
06Clinical Integration
Clinical Integration — illustrative concept

IVF lab, modular OT, clean-room requirements, utilities and equipment installation.

OUTPUTConnected clinical workspaces
07Validation & Compliance
Validation & Compliance — illustrative concept

Testing, calibration coordination, documentation, licensing readiness and snag closure.

OUTPUTDocumented launch readiness
08Launch & Handover
Launch & Handover — illustrative concept

Recruitment, SOPs, training, CRM, trial runs, launch plan and operating dashboard.

OUTPUTA trained team and handover plan
Feasibility — illustrative project planning sceneCONCEPT VISUAL
01 / 08

Feasibility

A clear project brief

THE SPACES. THE SYSTEMS. THE SUPPORT.

Every detail.
Working together.

Final scope is customised for your facility type, ART level, clinical services, existing site conditions and regulatory requirements.

IVF & Embryology Lab — illustrative infrastructure concept
01 / INFRASTRUCTURE

IVF & Embryology Lab

Lab zoning, workstation flow, incubators, ICSI systems, cryo area, gas lines, furniture and equipment coordination.

Air Quality & HVAC — illustrative infrastructure concept
02 / INFRASTRUCTURE

Air Quality & HVAC

AHU strategy, pressure relationships, filtration, temperature and humidity planning with specialist validation coordination.

Modular OT & Clean Areas — illustrative infrastructure concept
03 / INFRASTRUCTURE

Modular OT & Clean Areas

Wall and ceiling systems, OT doors, electrical and medical-gas integration, finishes, lights and infection-control workflow.

MEP & Clinical Utilities — illustrative infrastructure concept
04 / INFRASTRUCTURE

MEP & Clinical Utilities

Electrical loads, power backup, plumbing, drainage, fire safety interfaces, medical gases, IT, access and surveillance.

05 / SUPPORT SYSTEMS

Equipment & Furniture

Department-wise equipment list, technical comparison, vendor coordination, installation planning and asset readiness.

06 / SUPPORT SYSTEMS

Quality & Traceability

Workflow controls, lab records, calibration schedules, QC checklists, specimen traceability and documentation readiness.

07 / SUPPORT SYSTEMS

Licensing & Documentation

ART and hospital compliance roadmap, file structure, readiness audits and coordination with approved professionals.

08 / SUPPORT SYSTEMS

Operations & Growth

Manpower, SOPs, pricing, HMS/CRM, call centre, reporting, branding, launch communication and patient acquisition.

Illustrative concepts · The design is developed around your project.

Have a site or project idea? Start with a feasibility and scope discussion.
Discuss Your Project

The OvaCraft Blueprint

Plan • Build • Brand • Operate

A practical sequence that connects infrastructure with compliance, people, technology and revenue—so the facility is not merely completed, but ready to perform.

Start With Feasibility
01

Discover

We understand the location, clinical vision, investment range and current project stage.

02

Blueprint

We define scope, feasibility, budget, dependencies, timeline and a practical execution roadmap.

03

Execute

Our specialists coordinate planning, vendors, compliance, people, systems and launch readiness.

04

Operate

We build SOPs, dashboards, CRM and growth systems for predictable day-to-day performance.

Leadership track record

Projects led during professional career.

Before founding OvaCraft, Raghav Kashyap led healthcare development, expansion and operations initiatives while serving as a project manager, business head and operations leader across fertility and hospital organisations.

Project Head • Operations Leader • 12+ Years
Representative Level 2 ART centre and IVF laboratory project Representative project visual
Crysta IVF

Professional role • Project & Operations Leadership

IVF Centre Development & Network Expansion

  • Level 1 and Level 2 ART centre planning
  • Centre setup and launch readiness
  • Operations, CRM and patient-conversion systems
  • Multi-location growth and performance coordination
Representative fertility clinic setup and operations project Representative project visual
Zivia IVF

Professional role • Project & Operations Leadership

Fertility Centre Setup & Growth Systems

  • IVF centre development and process setup
  • Operational planning and SOP implementation
  • Branding, digital funnels and CRM
  • Call centre and patient-acquisition systems
Representative multispecialty hospital, modular OT and IVF lab project Representative project visual
Women Pride Hospital & IVF

COO • Project & Operations Leadership

Multispecialty Hospital & ART Network

  • 30-bed multispecialty hospital operations
  • Level 2 ART centre and IVF laboratory
  • Level 1 ART satellite centre development
  • Modular OT and clinical infrastructure coordination
  • Compliance, recruitment, CRM and growth systems

Important: These projects represent Raghav Kashyap’s professional experience while employed in leadership roles. The organisations shown are not presented as OvaCraft clients, partners or endorsements.

OvaCraft Conversations

Doctors, decisions & the reality of building IVF care.

Long-form conversations hosted by Raghav Kashyap with fertility specialists and healthcare leaders he has worked with—bringing clinical questions, centre-management challenges and patient concerns into one honest discussion.

Suggest a Podcast Question
Planned guest conversations Season 01 • In Planning
SA

Dr. Sangeeta Ahuja

Crysta IVF, Kanpur • Planned conversation

SB

Dr. Sharyu Bhalerao

Zivia IVF • Planned conversation

NP

Dr. Nayana Patel

Fertility specialist • Planned conversation

MS

Dr. Mehul Sukhadia

Ahmedabad • Planned conversation

+

More IVF leaders

New doctors and centre stories will be added regularly.

Guest participation, affiliation and episode schedule will be updated after individual confirmation.

Conversation themes

Practical questions—without the jargon.

Each episode will connect clinical expertise with the real operational and emotional questions faced by doctors, centre owners and patients.

01

Building an IVF Centre

Investment, ART levels, lab planning, compliance, team and the mistakes that delay launch.

02

IVF Centre Challenges

Patient flow, conversion, affordability, ethical growth, quality control and sustainable operations.

03

Treatment Explained

IVF, IUI, ICSI, embryo transfer and common myths explained in patient-friendly language.

04

Patient Questions

Cost, success expectations, tests, emotional pressure and questions patients hesitate to ask.

Who we serve

Built for serious healthcare builders.

Advice changes with the owner’s clinical vision, capital, city and stage. Our roadmap starts from your operating reality.

01

Hospital Owners

Planning a new facility, a department expansion or operational turnaround.

02

Gynecologists & IVF Specialists

Building an ART centre or extending services through a satellite model.

03

Healthcare Investors

Seeking grounded feasibility, controlled execution and transparent reporting.

04

Clinics & Diagnostics

Moving from an idea or single unit to a compliant, repeatable healthcare business.

Specialised expertise

IVF & ART centres engineered around clinical workflow.

From a satellite consultation centre to a complete embryology-led Level 2 facility, OvaCraft helps shape the right operating model, lab plan, compliance path, team and patient funnel.

  • ART Level 1 and Level 2 setup
  • Satellite and hub-and-spoke strategy
  • Lab, equipment and workflow planning
  • CRM, call centre and conversion systems
Discuss an IVF project →

A clear first step

IVF Centre Business & Feasibility Consultation

A focused 90-minute working session for doctors and investors who need clarity before committing capital.

Request a Consultation
Plan your consultationStay connected with OvaCraft

OvaCraft Journal · News & Insights

Ideas for your next chapter in healthcare.

Practical reads for doctors building a practice, teams preparing for launch and owners planning their next centre.

For doctors · OvaCraft guide

From salaried doctor to clinic owner: start with a clear brief

Five decisions to align before committing to your first clinical space.

Read the guide →
Operations · OvaCraft guide

A beautiful centre needs a launch-ready team

Turn handover into a practical rehearsal of everyday operations.

Read the guide →
For owners & investors · OvaCraft guide

What to ask at your healthcare project review

A practical meeting agenda for scope, decisions and launch readiness.

Read the guide →

Explore the journal →

Stay connected with OvaCraft

Healthcare setup, operations and growth conversations. Tell us what you would like covered next.

OvaCraft Everyday Support

A big partner.
For the everyday work too.

Branding, camp promotion, signage, deep-cleaning coordination, occasion decor and annual upkeep for clinics and hospitals.

Starter creative package from ₹9,999

Defined design scope. Production, advertising, site work and applicable taxes extra. Other services quoted separately.

Explore services & starter package →
Illustrative clinic reception interior

Let’s build with clarity

Planning a healthcare project?

Share your location and project stage. We’ll help identify the most practical next step.

+91 70111 04915 info@ovacraft.com India • Pan-India Projects
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