OvaCraft Project Studio

Plan smarter before you build. Operate stronger after you launch.

A practical decision centre for doctors, hospital owners and healthcare investors—from feasibility and facility setup to compliance, people, systems and growth.

Who we build for

Choose the pathway that matches your ambition.

OvaCraft starts from your present reality—not a standard template. We shape the model, investment and execution plan around where you are and where you want to go.

01

From Salaried Doctor to Self‑Employed

Build an independent practice with a location, service, investment and launch roadmap.

02

Branded Gynecology Clinic

Upgrade an existing practice into a visible, well-positioned clinic designed for high-quality patient footfall.

03

IVF with Existing Practice

Add fertility and IVF services to an established gynecology OPD through the right Level‑1, satellite or full-centre model.

04

Fertility Inside a Hospital

Plan and integrate fertility or IVF facilities within an existing hospital ecosystem.

05

Scale an Existing IVF Centre

Improve operations, patient conversion, brand performance and multi-location readiness.

06

Investor-led IVF Centre

Give individual owners and investors an expert-led framework to create and responsibly operate an IVF centre.

Our expertise · How we deliver

Banane Se → Chalane Tak

One connected system—from deciding where and what to build, through clinical readiness, to visibility, enquiries, conversion and daily performance.

A
CREATION

Banane Se…

  1. Current OPD Assessment

    Develop in the same premises, shift to a nearby locality, or enter a new city.

  2. Location & Lease Support

    Potential-location screening, site suitability and leasing coordination.

  3. 2D & 3D Clinical Design

    Patient flow, clinical zoning, functional layouts and visualisation.

  4. Materials & Vendor Selection

    Practical specifications, quotations and selection support.

  5. Civil & Interior Execution

    Civil, aluminium, glass, gypsum, furniture, paint, flooring and lighting.

  6. Compliance & Licensing Readiness

    Documentation trackers, statutory coordination and audit preparation.

  7. Equipment Planning & Purchase

    Need-based specifications, comparison, procurement and commissioning.

  8. Team Hiring & Training

    Manpower planning, recruitment, induction and role-based training.

  9. Embryology & Clinical Support

    Laboratory, clinical workflow and launch-readiness coordination.

B
OPERATION & GROWTH

Chalane Tak

  1. Brand Identity & Positioning

    A credible, differentiated healthcare brand for the chosen market.

  2. Website & Social Presence

    Professional digital touchpoints that inform and build patient trust.

  3. Google Business Profile

    Local discovery, profile readiness and reputation foundations.

  4. IVR, WhatsApp & CRM

    Connected enquiry capture, routing, follow-up and relationship management.

  5. Ads & Lead Generation

    Performance campaigns aligned to services, geography and capacity.

  6. Calling Team & Follow-up

    Scripts, lead stages, response standards and review rhythm.

  7. Counselling & Package Design

    Patient-friendly communication and commercially practical packages.

  8. MIS & Conversion Tracking

    Monitor enquiries, appointments, counselling and treatment conversion.

  9. Camps, Outreach & Referrals

    Local engagement and referral-development programmes for sustainable reach.

NOT SURE WHERE TO START?We will map the right pathway around your current practice, location and ambition.
Discuss your starting point
Detailed services

One connected delivery system.

Open any service to see what OvaCraft can plan and coordinate. Final scope, timeline and commercial terms are customised after project assessment.

Hospital Turnkey Setup
Best for new hospitals and expansionsFeasibility, clinical brief, layout coordination, civil/MEP, interiors, equipment planning, vendor control, commissioning and go-live readiness.
IVF & ART Level‑1 Centre
Best for consultation, work-up and satellite modelsService model, patient flow, required rooms, referral/hub workflow, documentation, team roles, CRM and launch support.
IVF & ART Level‑2 Centre
Best for complete IVF treatment deliveryEmbryology lab planning, air quality and HVAC coordination, equipment, clinical workflow, documentation, quality systems, recruitment and commissioning.
Modular OT & IVF Laboratory
Clinical infrastructure planningZoning, material specifications, MEP interfaces, HVAC/AHU, pressure and filtration considerations, equipment placement, validation coordination and handover.
Feasibility & Financial Planning
Before capital is committedLocation assessment, demand and competition review, service mix, capacity, project assumptions, risk register, investment heads and operating roadmap.
Licensing & Quality Readiness
Structured implementation supportART and hospital licensing coordination, documentation tracker, statutory readiness, audit preparation and NABH-aligned systems. Legal approvals remain with competent authorities.
Recruitment & Training
Build the team behind the facilityManpower plan, role definitions, hiring coordination, induction, departmental responsibilities, training calendar and performance expectations.
SOPs, MIS & Operations
Turn the facility into a working systemPatient journey, front office, billing controls, daily MIS, department SOPs, review rhythm, escalation matrix and operating dashboards.
Brand, CRM & Lead Conversion
Build visibility and patient trustPositioning, digital funnel, enquiry capture, CRM stages, call-centre scripts, follow-up discipline, campaign reporting and lead-to-visit improvement.
Expansion & Partnership Advisory
For hub-and-spoke and managed modelsExpansion blueprint, satellite centre model, partner evaluation, role split, operating controls, reporting and performance review structure.
Professional experience

Projects led during healthcare leadership roles.

Experience is presented accurately as work led during employment—not as an OvaCraft client claim or endorsement.

Crysta IVF

IVF network setup & expansion

  • Centre development and operational launch
  • Level‑1/Level‑2 ART workflows
  • Team, CRM and growth systems
Zivia IVF

Fertility centre development

  • Operational systems and patient journey
  • Brand, CRM and conversion processes
  • Expansion and performance management
Women Pride Hospital & IVF

Integrated hospital and ART services

  • Multispecialty hospital operations
  • Level‑2 hub and Level‑1 satellite model
  • Modular OT, IVF lab and growth systems
Professional experience notice: Organisations named above are not represented as OvaCraft clients, partners or endorsements.
Decision tools

Test the project before committing capital.

These tools organise early thinking. They do not replace site inspection, technical design, financial diligence or regulatory advice.

Healthcare Project Readiness Score

Transparent Project Budget Calculator

Which project model fits?

Use this starting guide, then validate clinically and financially.

  • Level‑1 ART: consultation, evaluation, counselling and hub-linked patient journey.
  • Level‑2 ART: full IVF capability with embryology laboratory and deeper quality systems.
  • Hospital: multi-department clinical infrastructure, statutory systems and broader staffing.
  • Operations engagement: existing facility requiring SOP, MIS, CRM and performance improvement.
Discuss best-fit model
ART comparison

Level‑1 and Level‑2 at a glance.

Final classification, permissions and scope must be confirmed against the applicable law and competent authority.

Decision areaLevel‑1 / Satellite modelLevel‑2 / Full IVF model
Primary purposeConsultation, evaluation and linked care pathwayComplete ART treatment delivery
InfrastructureConsultation and procedure-support spaces as applicableEmbryology lab, controlled environment and specialised procedure areas
Team depthLean clinical and coordination teamSpecialist clinical, embryology, nursing and quality team
Investment complexityLower than a full laboratory modelHigher due to laboratory, equipment and quality systems
OvaCraft supportModel, layout, workflow, compliance tracker, CRM and hub integrationTurnkey planning, lab/OT coordination, equipment, team, systems and commissioning
Project checklist

Your pre-launch control list.

Tick items and print this page as a working checklist. A separate branded company profile is also ready to download.

Download Company Profile PDF

OvaCraft Conversations

Doctors, decisions and healthcare reality.

Planned conversations on IVF-centre challenges, patient questions, clinical-business alignment and responsible growth.

Planned guest

Dr. Sangeeta Ahuja

Kanpur fertility-care experience and real IVF-centre challenges.

Planned conversations

Dr. Sharyu Bhalerao & Dr. Nayana Patel

Clinical journeys, patient education and centre-management insights.

Planned guest

Dr. Mehul Sukhadia

IVF practice, patient questions and healthcare entrepreneurship.

Guest names indicate planned editorial conversations—not confirmed participation or endorsement. Published episodes will include verified details and video links.
Client workspace foundation

Track early project readiness.

This starter workspace saves progress only on your current device. A secure login portal can be activated later for contracted clients.

Private device tracker

Progress is stored privately on this device.

Trust & evidence

No invented testimonials.

OvaCraft will publish only approved doctor/client feedback with an attributable name, role and consent. Until then, professional experience, project scope and references remain clearly separated.

Request a reference discussion

90-minute project consultation

Bring the idea. Leave with the next decisions.

Initial discussion covers project model, location, investment heads, dependencies, risk areas and recommended next steps. Commercial terms are confirmed before scheduling.

Existing IVF centre turnaround

When a centre is running—but not growing.

OvaCraft studies the complete patient and business journey before recommending change. The result is a prioritised improvement plan, not disconnected marketing activity.

01

Patient Funnel Audit

Enquiry sources, response time, appointment booking, visits, counselling and treatment conversion.

02

Operations & Cost Audit

Patient flow, team ownership, SOP adherence, productivity, procurement and avoidable leakage.

03

Brand & Market Audit

Positioning, local competition, website, social presence, Google visibility and referral network.

04

Revenue & Growth Plan

Service mix, package architecture, MIS, monthly priorities and measurable performance reviews.

Turnaround outputCurrent-state diagnosis90-day priority roadmapKPI & MIS frameworkImplementation support options
Before we begin

Practical questions, clear answers.

Every location and project is different. These answers explain how the first discussion works; final timelines, investment and compliance scope follow proper assessment.

What should I prepare for the first discussion?

Your current practice or business background, preferred city, approximate investment comfort, available space if any, expected timeline and the main challenge you want to solve. If these are not final, we can help organise the decisions.

Can OvaCraft help in a Tier‑2 or Tier‑3 city?

Yes. Feasibility is assessed city by city using catchment, competition, referral potential, affordability, clinical access and the right Level‑1, Level‑2 or hub-and-spoke model.

Do investors need an IVF clinical background?

An investor-led model still requires qualified clinical and embryology leadership. OvaCraft can help structure responsibilities, manpower, governance and operating controls around the appropriate clinical team.

Can you improve an already operating IVF centre?

Yes. We can review operations, patient funnel, team performance, brand visibility, cost structure, packages, MIS and expansion readiness, then create a prioritised turnaround plan.

Does OvaCraft stay involved after launch?

Post-launch scope can include SOP implementation, training, MIS reviews, CRM discipline, marketing coordination, conversion improvement and expansion advisory, based on the agreed engagement.

Are project enquiries confidential?

Yes. Initial discussions and information shared for assessment are treated as confidential. Any detailed data-sharing or implementation engagement can be supported by appropriate documentation.

Confidential project discussionYour enquiry goes directly to OvaCraft on WhatsApp.
Start your consultation
Clinical quality system

Design every handoff around the people doing the work.

Good ART infrastructure is more than rooms and equipment. OvaCraft connects the clinic, embryology laboratory, technology and operating team so daily work is controlled, traceable and easier to improve.

01

Patient & Sample Journey

Map registration, counselling, clinical steps, collection, identification, transfer and records to reduce avoidable gaps.

02

Embryology Workflow

Plan movement, work zones, environmental interfaces, SOPs and team responsibilities around real laboratory practice.

03

Equipment Lifecycle

Need assessment, selection, installation, validation, user training, preventive maintenance and service planning.

04

Quality & Traceability

Documentation, consent controls, identification checkpoints, incident learning, audits and performance review.

Approach informed by the professional-centred ART ecosystem presented by Nexpring Health; OvaCraft’s scope and delivery model remain independent and original.

IVF investment planning

Understand where the capital goes—before committing it.

Online estimates vary significantly by model, city, size, technology and ownership structure. OvaCraft therefore builds the budget from project-specific assumptions instead of promising one standard setup cost.

MODEL 01

Clinical / Partner-Lab Model

Consultation, evaluation, monitoring and selected procedures with embryology services linked to an appropriately registered partner arrangement.

  • Lower initial infrastructure burden
  • Dependence on partner quality and logistics
  • Commercial and clinical responsibilities must be defined
MODEL 02

Full ART Laboratory Model

In-house embryology capability with specialised laboratory infrastructure, equipment, qualified professionals and deeper quality systems.

  • Higher capital and technical complexity
  • Greater control over laboratory workflow
  • More extensive validation, staffing and compliance planning
01Site & Lease

Deposit, rent, access and suitability

02Design & Fit-out

Clinical planning, civil, interiors and MEP

03Lab & Equipment

Technology, installation and validation

04Compliance

Documentation and registration readiness

05People & Training

Hiring, induction and pre-opening payroll

06Working Capital

Operating reserve before stabilisation

07Brand & Launch

Website, local visibility and campaigns

08Contingency

Project-specific risk allowance

Use published cost ranges only as an early reference.

Vendor quotations, legal requirements and operating assumptions must be independently validated for your exact location and model.

Read the external 2026 cost reference ↗
Already have estimates?Use OvaCraft’s budget calculator to organise your own assumptions.Open budget calculator